I started as a journalist in the late nineties, but realised soon that I didn’t like the news I wrote - or the world they reflected. ‘Being the change I wanted to see in the world’ didn’t feel enough either and seemed way too slow in regards to the plethora of problems there was to tackle. And I couldn’t just be - I wanted to do. So I rolled up my sleeves and became an activist.

I’m an advocate for animals (vegan 24 years & counting) and a feminist because I believe in equality full stop. I believe in the radical notion that all human and non-human animals matter.

In the core of my professional campaign track record has been people-powered campaigning and positive, problem-solving action focusing for instance on animal & human rights, sustainable transportation, corporate responsibility, recycling & reuse, critical / ethical consumerism and combatting the overarching climate crisis.